A top-level ad man once told me that photos of kittens and puppies (followed closely by kids) can be the most attention-getting images for an ad.
Are such images for you in your online and / or offline ads?
Well, I’d be the last person to recommend a cutesy approach as THE creative strategy without thinking it through. But when such images are used in a creative and compelling fashion, in a carefully constructed and integrated campaign, it may help you garner attention.
And with today’s online tactics you’ll know almost immediately (especially if you do an A/B test) whether such an approach delivers the results you want.