Updates from August, 2010

  • New B2B Inc. Website; Free B-to-B Marketing Downloads

    Joe Hendershot 7:59 pm on August 30, 2010 | 0 Permalink | Log in to leave a Comment
    Tags: free b to b marketing advice, free b2b marketing, free b2b marketing advice, new b-to-b website, new b2b website, new b2bmn.com website, new business to business website

    We’ve launched our re-vamped website: same basic design but, importantly, a big change in content and the way the site is structured.

    Content has been expanded by more than 500%.

    Site structure has been re-vamped to appeal to the search engines: three basic categories (b2b branding, b2b strategy, b2b online presence) with DEEP content below those main categories.  This is what’s recommended today in terms of structure.

    Plus, we’re offering free, extensive downloads with just a couple of clicks.

    Hope you enjoy the new content.

     
  • Looking ahead

    Brianna Deihl 3:26 pm on December 1, 2009 | 1 Permalink | Log in to leave a Comment

    For those still sitting on the sidelines of social media, do take heed in 2010. In a recent post from trendwatching.com consumers lust for instant gratification will continue to spill over into their product review posts. While consumers are increasingly talking to potential buyers about your products, how will you monitor and respond?

    If this unchecked interaction makes you nervous, contact us now! We would love to integrate social media into your marketing/business plan. Don’t leave social media up to the intern!

     
  • Social media is here to stay.

    Brianna Deihl 2:53 pm on December 1, 2009 | 0 Permalink | Log in to leave a Comment

    What’s the role of the CEO?  Of the CMO?  How does social media fit into the marketing plan?  Here’s a link to one of the best social media articles we’ve seen, with additional links to further reading — this is a must for CEOs!

    For more information on how B2B Inc. can utilize ’social media’ for your company, click here.

     
  • What is SEO?

    Brianna Deihl 2:32 pm on November 25, 2009 | 2 Permalink | Log in to leave a Comment

    We’ve recently released a new white-paper on website visibility for business to business marketers. It also covers SEM (search engine marketing) and how it complements SEO.

    Check it out!

     
  • 16 c-level rules

    Joe Hendershot 12:23 am on September 16, 2009 | 0 Permalink | Log in to leave a Comment

    e-book_button

    The New Rules of B-to-B Engagement for 2010.

    We’ve recently launched our thought leadership campaign  - offering must-do tactics for business-to-business marketing in 2010.

     

    Download our ebook here- or visit our “16 c-level rules” page here for more information. Hard copies are also available here.

     
  • Video Featured at BMA Award Ceremony

    Brianna Deihl 9:58 pm on September 3, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: , BMA-NJ, business to business video, Impact Awards,

    B2B Inc.’s video “The evolution of business communications” will be featured at this year’s BMA-NJ Impact Awards ceremony in West Orange, NJ. The Impact Awards is New Jersey’s leading awards program for business-to-business marketing. Now in its 14th year, the Impact Awards honor business-to-business marketers whose creative excellence and effective communications have a direct impact on a company’s growth and profitability. The Impact Awards, founded in 1995, are open to companies based in New Jersey, New York or Philadelphia metro areas, Connecticut, and to firms that produce marketing communications for companies in this region.

    This is an incredible honor for B2B Inc.

     
  • Wayfinding Video for Visual Communications

    Brianna Deihl 1:44 am on August 20, 2009 | 1 Permalink | Log in to leave a Comment
    Tags: City of St. Paul, Visual Communications Inc., wayfinding, youtube video

     

    Courtesy of the city of St. Paul

    Courtesy of the city of St. Paul

    Yesterday we shot all principle footage for our current video project on “wayfinding.”

    Wayfinding is the use of architecture and signage to enhance  user experience and orientation within a built environment.

    Our good friends at Visual Communications Inc. are expert wayfinding masterplan architects and we are highlighting the work they did for the city of St. Paul.

    As you may or may not know, St. Paul is an incredibly old and walkable city. The ease of navigation from park to park, or from the capitol to the river is all because of the infrastructure of wrought iron signs directing you 3 blocks east, or 2 block south, etc.  Last year the skyway system was also completely re-signed to anticipate an influx of visitors for the RNC.

    Because of their  multilevel masterplan design, visitors to St. Paul are comfortable parking anywhere and walking to their destinations with confidence. If you are looking for this type of expertise, visit their site here.

    Stay tuned for the video!

     
  • BMA (Business Marketing Assn.) Premiers B2B Inc. Video

    Joe Hendershot 12:34 am on August 7, 2009 | 1 Permalink | Log in to leave a Comment
    Tags: , b to b marketing, , , b-school video, , , , business social media, business video, , mba marketing video

    The U.S. business marketing world’s principal member group, the Business Marketing Association, has just premiered the YouTube educational video, “The Evolution of Business Communications”.

    The video was produced by B2B Inc. as a demonstration of its online video capabilities. It’s available as an “unbranded” version for marketers, educators or meeting planners to use as a meeting-starter tool.

    See the BMA launch here:

    http://tinyurl.com/nrrgvh

     
  • About standing NEXT to your CUSTOMER

    Joe Hendershot 8:08 pm on July 24, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: ,

    Your best position is BESIDE your customer. Not in front of or behind your customer. Understand the customer; then you can stand along side.

     
  • C-Suite Uses Internet a LOT More Than You Think!

    Joe Hendershot 8:06 pm on July 24, 2009 | 3 Permalink | Log in to leave a Comment
    Tags: , , ,

    According to a recent article, “Inside search: Finding the C-suite” by Lauren Bell in DM News, CEOs and other executives are some of the most active Internet search users at large companies, according to a study released last week by Google.

    The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.

    Interesting statistics, but what do they mean for direct marketers? According to Sam Sebastian, Google’s head of B2B and local markets, the results show that with the right search technique, b-to-b marketers can directly target the elusive C-Suite.

    “A lot of times, when we’re talking to b-to-b buyers, the audience they’re trying to reach is the C-suite, the decision-makers,” Sebastian said. “Their objections are, ‘This is great, but it’s a consumer play,’ or ‘My audience is not searching and not online.’ We wanted to do research to help us convince advertisers that their customers are online searching and using social media.”

    In fact, the Google study showed that 79% of interviewees use the Internet every day. C-level executives are conducting 6 or more searches a day to locate business information and are more likely to use search that frequently than lower-level executives. These executives can also be found engaging online in other ways: more than 41% are on Twitter, 53% blog regularly and 95% watch online videos.

     
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