Updates from November, 2011

  • PPC Campaigns Most Effective in Lead Gen

    Joe Hendershot 5:25 pm on November 29, 2011 | 0 Permalink | Log in to leave a Comment

    According to a recent study conducted by Advertise.com, pay per click (PPC) advertising is the most effective method of lead generation, with cold calling the least effective.

    The online study showed that 35.9% of respondents cited PPC as most effective, with online display ads next at 17.9% and opt-in email campaigns at 11.3%.

    Of course, PPC campaigns need to be set up and managed properly. The direct response mantra, “test, test, test” must hold true for PPC management, with testing of the creative a key ingredient, followed by continual analysis of ad performance, keyword drivers, click-through rates and cost per click.

     
  • Marketing Survival Plan, 2010-2011

    Joe Hendershot 9:04 am on October 19, 2010 | 0 Permalink | Log in to leave a Comment

    Your budget is slashed. You’re understaffed. Yet you need to keep your brand alive, pay attention to your existing customers, drive sales leads and maintain your market share. Help is here, in this marketing survival plan — a basic, bare-bones approach to surviving till things get better.

     
  • The new age of PR

    Brianna Deihl 5:52 pm on September 9, 2010 | 0 Permalink | Log in to leave a Comment

    The days when you could copy down masthead info from trade mag’s and blast off press releases, hoping for traction, are just about over. The new generation of PR involves blogs, bloggers, blog readers, twitter, tweets, facebook updates, fans and candid peer-to-peer conversations about your brand. This wild west of brand sentiment can be horrifying, but ignoring it doesn’t make it go away. If you don’t participate and respond to your chatty customers and prospects, you could loose control of the brand image you’ve worked so hard to build and maintain.

    There are a number of tools available to help reach bloggers and to nurture positive conversations about your products, and then to measure and gauge the sentiment the community has on you and yours.  It’s worth a call to your local b2b advertising expert.  651-905-1400

     
  • New B2B Inc. Website; Free B-to-B Marketing Downloads

    Joe Hendershot 7:59 pm on August 30, 2010 | 0 Permalink | Log in to leave a Comment
    Tags: , free b2b marketing, free b2b marketing advice, new b-to-b website, new b2b website, new b2bmn.com website, new business to business website

    We’ve launched our re-vamped website: same basic design but, importantly, a big change in content and the way the site is structured.

    Content has been expanded by more than 500%.

    Site structure has been re-vamped to appeal to the search engines: three basic categories (b2b branding, b2b strategy, b2b online presence) with DEEP content below those main categories.  This is what’s recommended today in terms of structure.

    Plus, we’re offering free, extensive downloads with just a couple of clicks.

    Hope you enjoy the new content.

     
  • What is SEO?

    Brianna Deihl 2:32 pm on November 25, 2009 | 0 Permalink | Log in to leave a Comment

    We’ve recently released a new white-paper on website visibility for business to business marketers. It also covers SEM (search engine marketing) and how it complements SEO.

    Check it out!

     
  • 16 c-level rules

    Joe Hendershot 12:23 am on September 16, 2009 | 0 Permalink | Log in to leave a Comment

    e-book_button

    The New Rules of B-to-B Engagement for 2010.

    We’ve recently launched our thought leadership campaign  - offering must-do tactics for business-to-business marketing in 2010.

     

    Download our ebook here- or visit our “16 c-level rules” page here for more information. Hard copies are also available here.

     
  • B to B SEO ... Losing its Relevance?!

    Joe Hendershot 12:04 am on July 2, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: , , , business seo, , ,

    Has b-to-b (business to business) SEO (search engine optimization) taken a second fiddle to “hot” tactics such as social media? Well, a Google search done today shows the following number of “results” for:

    “b to b social media” 98.7 million
    “b to b seo” 16.2 million
    “b to b lead generation” 6.0 million
    “b to b creative” 130,000

    At B2B Inc. we pay attention to dozens of blogs, sites and sources of info daily, and clearly, the buzz about SEO has toned down, at least as compared to the topic of social media. But “buzz” and relevance are not the same thing.

    SEO in the b-to-b marketplace is extremely important. It’s a highly proven tactic (and a true discipline) with clear, measurable analytics.

    Business to business search engine optimization, SEO, is, in our opinion, the number ONE tactic that marketers need to pay attention to, especially considering the astounding stats showing how businesses (even the c-suite) are using “search” to get information and make decisions. Not to mention that in b-to-b, sales leads are king, and seo can definitely drive more leads to a company’s website.

    The great thing is, b to b SEO is not complicated or costly — but it does have to be done by experts, not by your design team. Search engine rules change all the time and only dedicated experts have the up-to-date info on what’s working and what’s not.

    To “optimize” is the first step. Then, keep up with your content, and freshen your site continually; at least once a week. Search engines like that; even love that.

    Learn more about business to business SEO here. B-to-b SEO is a necessity, not a luxury.

     
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