Has b-to-b (business to business) SEO (search engine optimization) taken a second fiddle to “hot” tactics such as social media? Well, a Google search done today shows the following number of “results” for:
“b to b social media” 98.7 million
“b to b seo” 16.2 million
“b to b lead generation” 6.0 million
“b to b creative” 130,000
At B2B Inc. we pay attention to dozens of blogs, sites and sources of info daily, and clearly, the buzz about SEO has toned down, at least as compared to the topic of social media. But “buzz” and relevance are not the same thing.
SEO in the b-to-b marketplace is extremely important. It’s a highly proven tactic (and a true discipline) with clear, measurable analytics.
Business to business search engine optimization, SEO, is, in our opinion, the number ONE tactic that marketers need to pay attention to, especially considering the astounding stats showing how businesses (even the c-suite) are using “search” to get information and make decisions. Not to mention that in b-to-b, sales leads are king, and seo can definitely drive more leads to a company’s website.
The great thing is, b to b SEO is not complicated or costly — but it does have to be done by experts, not by your design team. Search engine rules change all the time and only dedicated experts have the up-to-date info on what’s working and what’s not.
To “optimize” is the first step. Then, keep up with your content, and freshen your site continually; at least once a week. Search engines like that; even love that.
Learn more about business to business SEO here. B-to-b SEO is a necessity, not a luxury.