This announcement appeared in today’s BtoB Rollout, a feed from BtoB Magazine:

Leo Burnett USA—Patti Temple Rocks, previously VP-global public affairs, brand and reputation at Dow Chemical Co., has been named global director of corporate communications at Leo Burnett, Chicago.

Interesting that some companies actually have a person in charge of “brand and reputation”.  Of course these companies are often large multinationals.  But it begs the question,

“WHO’S IN CHARGE OF YOUR BRAND?”

Even in small firms, not to mention mid-size and large companies, someone needs to be watching the brand at all times … especially with the advent of social media, where people may be talking about your brand behind your back.

It’s not difficult– yet very important — to develop a brand strategy and to monitor and contribute to social media.  Branding is not just for b-to-c firms; companies in the b-to-b space should include a branding strategy in their marketing plan.

You do have a marketing plan, right?