When it comes to website management and SEO you may have heard the phrase, “Content is king”. It’s true, since content is how search engines determine whether pages are of value or not.

Note that we said your website pageS (plural)!  Do not just focus on your Home page.  Some of the major search engines are placing as much emphasis on the depth of your site as they do on the content.

Search engines also like it when content is refreshed, and when new content is added. Well-managed content is also content that has been well researched; it is relevant to the needs and wants of prospects and customers.

There is no such thing as too much content in the online b2b marketing space. Your content must reside not just on your website, but in other online places as well: in blogs, industry news-and-information resources, and in social media.