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  • Google's Ad Revenue: How Big is It?

    Joe Hendershot 7:19 pm on January 6, 2012 | 0 Permalink | Log in to leave a Comment
    Tags: , , Google Ad Words, ppc ads

    I heard a staggering statistic the other day during a radio segment on advertising.

    The revenue coming in to Google for their Ad Words and related offerings is 150% more than the ad revenue of all of the newspapers in the U.S. combined.

    We all know that ad revenue in daily papers has been declining for some time. But this statistic is really staggering. To think even just ten years ago that ad revenue in daily papers would be only a tiny fraction of an online advertising service was unthinkable.

    But it’s all about how people search to get information today (face it, it’s almost all online) and how they buy. It’s not that Google stole the ad revenue; it’s that people’s search habits have changed.

    When considering online advertising as compared to traditional methods, b-to-b and consumer advertisers alike benefit from almost instant testing and measurement of their ads.

    For example, with Google Ad Words you can test different creative and offers and landing pages and measure the results within hours and days of your ad placements. You can also measure ROI via Google’s conversion tracking. And all of this analytical support is free.

    I think that  every company that sells anything should at least test Google Ad Words. And it’s not just the broad reach that Google has; they’ve been very committed to providing advertisers with better and better tools and support. You can even talk live to a Google rep. Imagine that!

     
  • Online Ad Shape and "Where" = More Critical Than Size. Video Big Too

    Joe Hendershot 9:14 pm on August 21, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: , , , ppc ads

    As just reported by B-TO-B ONLINE, a new study by digital ad measurement company Dynamic Logic says that ad shape and placement are very important.
    Based on 2,390 online display campaigns over the past three years, ads that are integrated into the content of a Web page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent. These beat out ads that frame the page, such as leaderboards and skyscrapers, according to the company.

    The research also revealed that ad campaigns using rich media with video created the strongest brand impact,

     
  • Interactive marketing spending to hit $55 billion by 2014

    Joe Hendershot 6:21 pm on July 10, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: , , , ppc ads, , ,

    According to a just-published article by Kate Maddox in BtoB Online, interactive marketing spending will hit $55 billion by 2014:

    Cambridge, Mass.—U.S. interactive marketing spending will reach $55 billion by 2014, making up 21% of all marketing spending, according to a new report by Forrester Research.

    The report, “U.S. Interactive Marketing Forecast, 2009–2014,” says search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising, which will total $16.9 billion.

    Also by 2014, spending on social media, projected to reach $3.1 billion, will top spending on e-mail marketing, projected to total $2.1 billion.

    In surveying more than 200 marketers in March for the report, Forrester found that 60% plan to fund interactive marketing by shifting dollars away from traditional media.

    The full report may be purchased from Forrester at http://www.forrester.com/Research/Document/Excerpt/0,7211,47730,00.html.

     
  • "Search" drives global online ad spending despite recession

    Joe Hendershot 6:17 pm on July 10, 2009 | 0 Permalink | Log in to leave a Comment
    Tags: , , ppc ads, ,

    According to a just-published article by Christopher Hosford in BtoB Online:

    London—Two new studies show online media advertising continues to grow globally despite recessionary pressure exerted on most other forms of advertising.

    According to a report from international agency ZenithOptimedia, Internet advertising growth is accelerating and will expand worldwide by 10.1% this year. That is about 25% faster than the global online growth rate predicted by the agency in the spring, and is being driven primarily by paid search.

    Meanwhile, overall global ad spending will fall 8.5% this year, ZenithOptimedia said. The agency predicted that paid search in the U.S. will grow 20% this year.

    Separately, looking further into the future, PricewaterhouseCoopers also forecast robust growth internationally for search ad campaigns. Internet ad expenditures in Europe, the Middle East and Africa will grow almost 30% from current levels by 2013, to $25.2 billion, driven primarily by search pay-per-click. Meanwhile, display ads will drop about 6% to $4.8 billion in that time frame, PricewaterhouseCoopers predicted.

     
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